Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization, and USAGov applies SEO practices to improve (optimize) online content to rank/perform well on different search engines: URL (such as usa.gov/topics/social-security.html)First words of the page <br /> Meta description (summary), which is readable, plain language, and inspires clickthroughs from Bing, Google, Yahoo, etc.</p>