Google Search Console has recently launched a new feature called “Subscribed Content” report, which aims to help publishers and content creators understand their audience better. This new report provides insights into how users interact with subscription-based content and helps publishers identify areas of improvement.
What is the Subscribed Content report?
In this blog post, we will discuss the key features of the Subscribed Content report and how publishers can use it to optimize their subscription-based content.
The Subscribed Content report is a new feature in Google Search Console that provides publishers with data on how users interact with subscription-based content. It allows publishers to see how many users are subscribing to their content, what content is being subscribed to, and how subscribers are engaging with the content.
This report provides publishers with valuable insights into the performance of their subscription-based content. With this data, publishers can make informed decisions about their content and identify areas of improvement to increase their subscription rates.
How to Access the Subscribed Content Report?
To access the Subscribed Content report in Google Search Console, follow these steps:
- Go to your Google Search Console account
- Click on the “Performance” tab in the left sidebar
- Select “Subscribed Content” from the dropdown menu
Once you have accessed the Subscribed Content report, you can begin to analyze the data and gain insights into how users are interacting with your subscription-based content.
Key Features of the Subscribed Content Report
The Subscribed Content report offers several key features that can help publishers better understand their subscription-based content’s performance. Here are some of the features that the report offers:
- Subscription Status: This feature allows publishers to see how many users have subscribed to their content and how many have unsubscribed. Publishers can use this information to determine if their subscription strategy is working and make changes accordingly.
- Subscription Source: This feature shows where subscribers are coming from, whether it’s from Google Search, Google News, or Google Discover. This information can help publishers determine where to focus their subscription marketing efforts.
- Subscription Type: This feature shows which subscription type users are subscribing to, such as monthly or yearly. Publishers can use this information to optimize their subscription offerings and pricing.
- Top Subscribed Content: This feature displays the most popular subscription-based content on your website. Publishers can use this information to determine what content is resonating with their audience and create more of it.
- Subscriber Engagement: This feature shows how subscribers are engaging with your content, such as the number of page views, time on page, and bounce rate. This information can help publishers determine if their content is meeting subscribers’ needs and make improvements where necessary.
How Publishers Can Optimize Their Subscription-Based Content Using the Subscribed Content Report
Now that we have discussed the key features of the Subscribed Content report, let’s take a look at how publishers can use this data to optimize their subscription-based content:
- Analyze Subscription Status and Source
Publishers can use the Subscription Status and Subscription Source features to determine how successful their subscription strategy is. If a publisher is not seeing many subscribers, they may need to adjust their subscription offering or marketing efforts. Publishers can also use the Subscription Source feature to determine which channels are driving the most subscriptions and focus their marketing efforts accordingly.
- Optimize Subscription Type
The Subscription Type feature allows publishers to see which subscription type is the most popular among users. Publishers can use this information to optimize their subscription offerings and pricing. For example, if a publisher sees that most subscribers are choosing the monthly subscription option, they may want to consider offering a discounted yearly subscription to encourage more long-term commitments.
- Create More of Top Subscribed Content
The Top Subscribed Content feature allows publishers to see what content is resonating with their audience the most. Publishers can use this information to
create more of this type of content and provide their audience with more of what they love. This can help to increase engagement and subscription rates over time.
- Improve Subscriber Engagement
The Subscriber Engagement feature provides valuable insights into how subscribers are engaging with your content. Publishers can use this information to determine if their content is meeting subscribers’ needs and make improvements where necessary. For example, if a publisher sees that subscribers are only spending a short amount of time on a particular piece of content, they may want to re-evaluate the content and make changes to make it more engaging.
- Test and Experiment
The Subscribed Content report provides publishers with valuable data on how users are interacting with their subscription-based content. Publishers can use this data to test and experiment with different subscription strategies to see what works best for their audience. This could include testing different subscription offerings or experimenting with different pricing models to see what drives the most subscriptions.
Conclusion
The Subscribed Content report is a valuable tool for publishers looking to optimize their subscription-based content. By providing publishers with insights into subscription status, subscription source, subscription type, top subscribed content, and subscriber engagement, publishers can make informed decisions about their content and identify areas for improvement.
To optimize their subscription-based content, publishers should analyze their subscription status and source, optimize their subscription type, create more of their top subscribed content, improve subscriber engagement, and test and experiment with different subscription strategies. With the help of the Subscribed Content report, publishers can create content that resonates with their audience and drives more subscriptions over time.