Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization, and USAGov applies SEO practices to improve (optimize) online content to rank/perform well on different search engines:

  1. Put primary keywords in the:

URL (such as
First words of the page <br /> Meta description (summary), which is readable, plain language, and inspires clickthroughs from Bing, Google, Yahoo, etc.</p>

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